How To Hire a Video Editor (You Can Actually Afford)

Video editing takes forever.

If you want to grow and monetize your YouTube channel faster, hiring a video editor is an essential first step.

How To Hire A Video Editor (Step-by-Step Guide)

Video editing is by far the part of growing and monetizing your YouTube channel because it is a time consuming task that takes you away from other growth priorities.

Let’s be real, video editing takes forever!

Hiring a video editor should be the first thing you do before you dive into the YouTube world full-force.

Why?

Because the editing process typically takes several hours per video, especially when you’re new and don’t really know what you’re doing yet.

Instead of wasting all of these hours on your own, I highly recommend hiring a video editor instead.

It will save you TONS of time and money in the long run.

But you don’t want just “any” video editor. You need to find someone who is good at what they do, and who also won’t cost you a fortune.

After hiring several different editors over the years, I’ve learned that United States based editors are extremely pricey and their rates can add up fast.

Using the following resources, I was able to outsource my editing overseas for 1/5 the cost of an editor in the United States.

Now, for some videos (like ones that require a higher production quality, will be included in a private course or offering, or require some understanding of video marketing automation), I still stick with my US-based editors.

But for most weekly YouTube videos, I have systematically outsourced everything and have literally saved tens of thousands of dollars following this exact system below:

Step 1 – Create An Account on This Overseas Job Board

I have been using OnlineJobs.ph now for some time to hire high quality overseas contractors.

I’ve hired VAs, editors, graphic designers, web designers, you name it…

This is by far my absolute favorite place to find remote employees because the Philippines has some of the best, highest quality employees across the board.

They’re very eager to work, they communicate very well, the cost of living there is much lower so you can find people who will work for around $5/hour, and their English skills are top notch.

Editors in the Philippines typically only cost about $30-40 per video compared to American standard editing rates, which hover around $40-50 per hour.

As you can imagine, this adds up to massive savings for you over time.

And if you’re investing in your YouTube channel, the reality is you’re in this for the long haul.

All of those cash savings are going to quickly add up, not to mention the hours upon hours this is going to save you from editing your videos yourself!

Step 2 – Post Your Job Description

After you’ve set up your account, you need to post a job description for a video editor. Navigate to “Post A Job,” then enter something such as the following…

Click image to enlarge:

 

For the position wage/salary, this is up to you and your personal budget – but to give you a frame of reference I currently pay my editors around $120-160 USD per month to edit 4 videos at a time (this breaks down to $30-40 per video).

Make sure you enter the currency you’re referencing so that job applicants can see the rates you’re offering accurately.

I also recommend adding which software you prefer they use in your job description.

Adobe Premiere is the best (in my opinion), but some people use Final Cut or other softwares.

Do not use “iMovie” as your necessary video editing software if you’re outsourcing this overseas because part of the reason you’re hiring an editor is to ensure you’re getting the best possible quality videos.

iMovie just doesn’t cut it, as it’s extremely limited in its motion graphics and features potential.

Once you’ve got your job description written, make sure in the ‘Primary Skill’ section you select “Graphics & Multimedia,” and specify that you’re looking for “Video Editing.”

When you’re ready to post the job description, you’ll be prompted to set up a paid account so that you can communicate with each applicant.

You must do this part to be able to hire, and this is pretty much standard operating procedure for any new employee hires.

In order to communicate with applicants, you’ll need to pay $69 per month.

You can cancel your subscription after you’ve found your perfect editor, so this process should only cost you $69 total.

IMPORTANT: I guarantee you will save that money in the first round of edits by using an overseas contractor, so DO NOT let this deter you from taking action. 

Below are your pricing options. You only need the “Pro” account for this process.

Click the image below to set up your Pro account now.

Step 3 – Review Video Reels of Each Applicant’s Work

Once you have your Pro account set up and your job posting is live, you’re going to receive a lot of messages from prospective employees.

The most important thing to do is make sure they read and followed your job description requirements, which includes sending you a sample of their best work.

Find a style that aligns with your brand, and narrow the applicants down to your top 2-3 people.

Step 4 – Choose Your Top Two or Three Favorites and Do A Test Run

Once you’ve identified your top 2-3 people, from there you should message them to do a “test run” of sorts.

This is best to do once you have some basic footage for them to clip together.

I highly recommend uploading your audio and video files to Dropbox in an organized way so that they can return the edited files to you in a fast and efficient way.

You can also add in any logos, brand assets, or other “mogrt” (motion graphics template) files you already have so they can add those in to spruce up the final videos.

Keep all your files organized and named the same thing, and request they do basic cropping, audio/video syncing, color correction and motion graphics.

If you like the work they return, you’re almost ready to hire! 

 

Step 5 – Reward the Job to the Person Who Fits Best

Once you’ve had a chance to “test out” your favorites, you’ll typically discover that you just resonate more with one particular person and their editing / communication style than the others.

At this point, you’ll need to negotiate your ongoing rate before you reward the job.

Again, I recommend aiming for rates around $30-50 per video, not per hour.

Each video should take them about 1-3 hours to edit, so you’ll be saving a lot over time and they’re able to make great money in their region working from home.

It’s really a win-win!

Once you’ve negotiated a rate that the editor agrees to, the last step is to reward the job to them and on-board them into your organization.

I personally use Slack to communicate with all of my team members as it’s a great way to keep everything in one place.

Regardless of what your current on-boarding process is, I highly recommend having your top pick editor sign an NDA agreement and a basic contract for the employment agreement.

If you don’t already have a basic contract agreement, I highly recommend using the “Independent Contractor Contract Template” you can find on this page.


This process is literally so simple, yet so few people do it!

Save yourself the headache of doing your own editing. Trust me on this one!!

You will be way ahead of the pack if you do this immediately.

Having done video marketing and YouTube now for years, this is always the FIRST STEP I implement before I do anything else.

It’s extremely important.

You can thank me later 😉

– Liz

 

Liz Germain is a leading expert in video and YouTube marketing. Liz has generated over 50+ million organic views and tens of thousands of leads for online businesses using YouTube. She helps people set up video automation systems that help increase passive income and 10x their impact online with YouTube.

Liz Germain

CEO and Founder, Vidfluence LLC

Want Personalized YouTube Growth Support?

Check out the Vidfluence trainings and services.

Our mission is to help your brand leverage the best video marketing automation tools and strategies to help you grow a loyal consumer fan base.

© 2019 Vidfluence LLC, All Rights Reserved.

YouTube Suggested Video Optimization: Step-By-Step Guide

YouTube Suggested Video Optimization: Step-By-Step Guide

Getting your video to show up as a YouTube Suggested Video is one of the best ways to get more views on YouTube.

But how do you do it?

How does YouTube Suggested Video work?

How do you get the YouTube algorithm to start pushing your videos as the best option for “Up Next”?

YouTube is the second most visited site in the world with over 4 billion hours of video watched every month on the platform.

That’s a lot of competition, but with Suggested Video Optimization (SVO), you can set your videos apart and increase the likelihood of being discovered.

I have personally managed over a dozen YouTube channels across various industries. Some of these channels “popped” using YouTube SVO, while others didn’t.

In fact, one video on a travel channel recently got a huge boost from suggested video that resulted in an additional:

  • $3,461.70 in AdSense revenue,
  • Over 13,500+ new subscribers, and
  • 1.3 Million views

In just 5 days…

 

Here’s the proof:

That massive spike in the chart is because this video was suggested to viewers watching similar content.

So how did we do it? 

Now that you know I know what I’m talking about, let’s get into the steps. 

These are the exact steps we followed to produce these results. 

Let’s get started… 

This is a complete step-by-step guide for how to maximize YouTube Suggested Video Optimization (also known as YouTube SVO).

 If you follow these steps this correctly, your videos will have a much higher chance of being recommended by YouTube through what they call their ‘video discovery’ features.

Video discovery features allow YouTube viewers to find content they actually care about.

The YouTube algorithm currently analyzes over 80,000,000+ data points to determine which videos to display to viewers.

That’s a LOT of data! So let’s break it down to the most important factors you should be controlling and optimizing in your videos…

When selecting suggested videos, YouTube analyzes each individual viewer’s:

  • Search history
  • Viewing history
  • Channel subscriptions
  • Other channels that similar viewers are subscribed to that they have not yet subscribed to
  • Viewing choices (in other words, which thumbnails does the viewer have a history of clicking on?)
  • and much more…

The amount of data that YouTube analyzes and stores is insane.

To really “get” how suggested video works, you need to understand that YouTube doesn’t just consider what’s relevant content-wise in the videos themselves.

It’s also analyzing what’s relevant to each individual viewer.

With over 1.3 billion registered users (and many more without official YouTube accounts), needless to say YouTube is crushing it in the data department.

So let’s make sure you understand how to analyze and optimize your videos and data to get the most bang for your buck on YouTube.

YouTube’s primary job is to figure out what the viewer wants to watch next so it can keep that viewer on the platform longer.

Your job is to make sure you optimize every video you create so that it has the largest possible reach and gets as many impressions as possible.

Follow the steps in this YouTube SVO guide to take advantage of this particular YouTube discovery feature so you can get:

  • More Views
  • More Subscribers
  • More Leads
  • More Sales

It’s not an easy process, but I’ve done everything I can to simplify the steps to follow for YouTube Suggested Video Optimization in this article.

Why YouTube Suggested Video Optimization Matters

YouTube’s primary goal is to increase Watch Time, not just on your videos, but on YouTube as a whole.

They do this via what they call video discovery features, which include:

  • Search
  • Suggested Video
  • Browse Features
  • Other YouTube Features (Partner Promotions, Dashboard, etc)
  • Other (External, Notifications, End Screens, Video Cards and Annotations, Playlists and Playlist Pages, Channel Pages)
  • YouTube Advertising

These are all the different possible Traffic Sources that can bring viewers to your videos.

To locate where your traffic is currently coming from, inside your YouTube Studio, navigate to ‘Analytics’ and select the ‘Reach Viewers’ tab.

YouTube provides direct, actionable data for you here so you can see what’s already working for you (and what’s not).

It’s easy to get lost in the analytics of your channel, so let’s focus on what matters.

Step 1 – Optimize Watch Time

Watch time is the most important factor to optimize if you want YouTube’s algorithm to push your content.

Watch time helps creators understand the quality of their videos and how well different videos keep viewers engaged.

YouTube Help

In fact, YouTube has confirmed that Session Watch Time — which is the total amount of time a viewer spends on YouTube as a whole — is the most important factor the algorithm looks at when selecting videos to suggest.

“When we suggest videos, we focus on those that increase the amount of time that the viewer will spend watching videos on YouTube, not only on the next view, but also successive views thereafter.

If viewers are watching more YouTube, it signals to us that they’re happier with the content they’ve found. It means that creators are attracting more engaged audiences. It also opens up more opportunities to generate revenue for our partners.”

YouTube Creator Blog

How To Increase Watch Time

Optimize Video Length

Video length is a huge factor in increasing overall watch time. Everyone wants to know “How long should my YouTube videos be?”

Since YouTube prioritizes watch time over every other data point, it makes sense that longer videos tend to perform much better on YouTube as a whole.

After extensive testing across multiple channels, we discovered that videos that are 5 minutes or less tend to perform horribly in the YouTube algorithm.

Videos that exceed 10+ minutes almost always perform better.

Think about it…

If watch time is a priority, and Video 1 is only 4 minutes long while Video 2 is around 15 minutes long — and the average View Duration for BOTH videos is the same (let’s say 50% to keep this simple) — then:

Video 1 will produce 2 minutes of watch time (50% of 4 mins), and

Video 2 will produce 7:30 minutes of watch time (50% of 15 mins).

Which video is YouTube going to recommend first?

Yeah, you guessed it. Video 2 which has over 3x as much total watch time.

However, there’s no “one size fits all” answer for optimal video length.

It’s important to analyze your own channel metrics to identify the ideal video length for your specific audience and content style.

I always recommend beginning with videos in the 10-15 minute range, and testing out longer videos later to see if they resonate with your audience.

Understanding your YouTube Analytics data is crucial for determining the ideal length of your videos.

Inside your YouTube Studio, navigate to your channel’s Analytics section and select the “Interest Viewers” tab.

Scroll down and you’ll see the videos on your channel that are driving the most watch time.

Analyze the individual lengths of these videos as well as your average view duration to determine how long to make your future videos.

Optimize for Audience Retention

It’s too shortsighted to just say “longer videos always perform better,” because that’s not always the case.

If your video is boring as hell, no one is going to stick around for the whole thing. This is where audience retention optimization comes in.

Audience retention is how well your video keeps people watching.

It’s measured by the percentage of time a user stays on your video before dropping off or clicking away, also known as average view duration.

 

A healthy average view duration typically looks like this:

This shows where people start falling off on each video.

If you ever notice any massive declines in this line, you’ll know you need to watch the video at that time signature to see why people are falling off at that particular junction.

Using this strategy, we discovered that a long branded intro (10 seconds) was killing our watch time.

We used this data to shorten that branded intro to 3 seconds instead and were subsequently able to retain more viewers for much longer.

To further optimize your audience retention, aim to make your video interesting.

Also, use pattern interrupts whenever possible to help keep the viewer’s attention.

Pattern interrupts can include:

  • Jump Cuts
  • Camera Angle Changes
  • Sound Effects
  • Motion Graphics
  • Music
  • B-Roll Footage
  • Info Cards
  • and More…

People are used to a fast pace on YouTube. So keep up with the pace!

You don’t need to be Speedy Gonzales and say 100 words per minute, but you do need to be quick, captivating and concise with your delivery.

To help you with this, I highly recommend scripting outlines for your videos so they stay concise yet structured.

Also, consider using a teaser at the beginning to encourage viewers to stick around, something like:

For a special bonus tip, watch all the way to the end of the video. I’m saving the extra juicy stuff for last…

Knowing that a video is going to be covering ‘XYZ’ on any given topic can help encourage the audience to stick around and watch the whole thing.

Optimize for User Engagement

There are several user experience signals that tell YouTube your content is worthy of engaging with.

Increasing these user experience signals helps boost your chances of being recommended in suggested video because these signals imply that your video is beneficial to the viewer in some way.

At least, it was beneficial enough for the user to engage with it.

Remember – YouTube’s job is to recommend content that is beneficial to the viewer, so optimizing your videos for user engagement is critical.

If people engage more with your video, it helps YouTube know that it’s worth suggesting.

User engagement signals on YouTube include:

Comments

If people comment, they probably enjoyed the video (or at least watched it)

Likes / Dislikes

This tells the algorithms that your users are engaged and watching enough of your video to know what’s good and bad

Favorites

The number of people that “favorite” your video or add it to their “Watch Later” playlist

Subscribes

If someone subscribes to your channel during or after watching your video that sends a HUGE signal that you have an amazing video

Social Shares

How many people share your video on social media sites like Twitter, Facebook and Pinterest

Audience Retention

As mentioned, this is the percentage of your video people tend to watch (the more, the better)

Make sure you’re adding call-to-actions in your videos to encourage people to engage with the video in these important ways.

 

Best Ninja Hacks to Increase User Engagement

  • Use a “Subscribe” Channel Watermark to help increase subscribers
  • Add a verbal CTA after the first 15 seconds of your video such as, “If you like this video, hit the thumbs up button so that I know and don’t forget to subscribe!”
  • Repeat this same CTA at the end of your video
  • Add subliminal CTAs to subscribe, like and share by using motion graphics templates 1-3 times throughout your video (these are known as .mogrt files in Adobe Premiere, and you can find several templates here plus learn how to install and customize them here
  • Use photos in your background or wear clothes that say “Subscribe”
  • Ask your audience a specific question and tell them to answer you in the comments
  • Poll your audience using the Poll Cards feature
  • Use Info Cards to link to your other videos and playlists
  • Pin a comment to the top of the Comments section with a question for the audience

Bonus Tip: The better your user YouTube experience signals, the higher you’ll also rank on YouTube because increasing these metrics also helps your video SEO. You can outrank competitors with 10x more views if your video has better user experience signals.

Step 2 – Use Similar Titles & Keywords to Videos That Are Already Performing Well on the Same Topic

This is a big one for YouTube SVO.

The more similar your video is to a video that’s already performing well on YouTube, the more likely YouTube will suggest your video as one to watch next.

There are 4 main places you should mirror other videos to maximize SVO.

Video Title

Your video title should closely match the videos that are already performing well and being suggested. Titles should always include your target keyword.

The goal of a good title is to increase your clickthrough rate (CTR).

Include your target keyword once in your title, as close to the beginning as possible, and make it enticing while mirroring similar videos.

Your title needs to be something your target viewer will actually click on in order for it to be effective.

Video Description

Your video description should aim to include the same target keywords that other popular videos have in their descriptions.

Video descriptions help YouTube better understand what your video is about, so I recommend adding 200+ word descriptions to your videos.

The more in-depth your description is, the better it helps YouTube understand the contents of your video which helps it know to suggest your video.

Place your target keyword as close to the beginning of your video description as possible, and write a few more relevant keywords into your description to supplement it.

YouTube Video Tags

Video tags are less important than they used to be, but you should still use similar tags to your target SVO video.

YouTube allows you to add up to 500 characters in your tags.

I recommend using at least 5+ video tags, with your target keyword as the first tag.

Say Your Target Keyword in the Beginning of the Video

The last way to mirror similar videos is by making sure you say the title or target keyword in the beginning of your video.

This first 15 seconds of your video is the most important real estate you have available to you.

It is also known as your “hook,” and a good hook can help draw viewers in, keep them watching and boost your chances of being suggested by YouTube.

YouTube can actually understand the words you say in your videos, and though it’s not a perfect system, it does help to say your target keyword right away.

I recommend focusing in on grabbing the viewer’s attention in the first 5-10 seconds especially, since attention spans are getting shorter and shorter.

 

Step 3 – Optimize Your Thumbnails for Higher CTR

Custom thumbnails make your video pop and significantly increase the click-through-rate from search and suggested videos.

Think of your thumbnails as a “billboard ad” for each video.

Thumbnails on YouTube are extremely important and can make or break your video.

Great thumbnails are one of the biggest determining factors of success on YouTube because they help increase clickthrough rates, which leads to more views.

You can measure the overall performance of your thumbnails using the Impressions:CTR ratio in your Analytics dashboard.

Go to your YouTube Studio and select ‘Analytics,’ then navigate to the ‘Reach Viewers’ tab and you can see how your individual thumbnails are performing.

You’ll notice the Impressions click-through rate metric YouTube now tracks for you. This is a good indicator of how well your thumbnail performs. 

A good Impressions:CTR is around 7-10%, so gauge your thumbnails accordingly.

Make sure they’re always keyword-targeted, clear and easy to read. 

Best YouTube Thumbnail Specifications

  • Do not include more than 5-7 words of written text, one of which should be your target keyword
  • Image dimensions: 1280 x 720 pixels
  • Title your custom thumbnail image files as follows: target-keyword.png (or .jpg)
  • Use bright, contrasting colors to help your thumbnails stand out from the rest of the YouTube videos that search features will pull up
  • Do not include your logo on your thumbnail (it takes up too much real estate)

Step 4 – Promote Your Videos

Obviously once you’ve covered all of these steps, the last step is to get as many views on the video as you can, especially within the first 24 hours of publishing it.

To do this, you’ll want to drive traffic to your video in as many ways as possible.

Here are some of teh best ways to do that.

Embed Your Video On Your Blog or Website

Once your video is uploaded to YouTube, make sure you have a high quality SEO blog post or article on your website to help promote it.

This gives your video a permanent place to live where Google can also index the content.

It’s like killing two birds with one stone.

Email Your Mailing List

Announce your video to your email list as soon as it’s published.

I recommend sending people to your embedded blog post for this step (versus the video on YouTube itself) if you’re using intelligent retargeting campaigns.

NOTE: If you’re not using retargeting campaigns yet, you can send them to the video directly but then you won’t have a way to easily pixelate the audience for remarketing purposes, other than through your own Custom Audiences.

Share Your Video to Social Media

YouTube allows you to share your video directly from the YouTube platform, but you probably already know it’s much better to share videos by uploading them natively to each platform.

Facebook and Instagram are Google and YouTube’s biggest competitors, so both platforms typically hide links that send people off-site.

(Especially if your link routes to their direct competitor)

If you have the resources to take this one extra step, I recommend creating a “teaser trailer” for each video that you can upload natively to each social media platform instead.

Teasers are a shortened version of the video that highlights the best part of the video and includes a CTA to watch the full video on YouTube for more.

Post the video link in the comments section instead, because otherwise you’ll get crushed by the competing algorithms on Facebook and Instagram.

I also highly recommend creating infographics and Pinnable images for Pinterest.

This is another reason why you want to embed your YouTube videos on a blog post instead of sending traffic directly to YouTube.

Embedding your videos allows you to share your content to social media directly from your website.

Share Your Video on Forums and Quora

Forums like Reddit or Quora are a great place to share your videos.

These are the places people go to find answers to questions they have, and if your video helps answer those questions, you can get a lot of traction doing this.

Link Your Video in Your Email Signatures

Consider adding a text link, gif or jpg image to your email signatures to help push more traffic to your video over time.

Share Your Video on Facebook Messenger Using ManyChat

We’ve seen massive success with our clients who use ManyChat for Facebook messenger.

Share your videos out to your ManyChat subscribers list to boost views instantly.

YouTube SVO Summary

Overall, getting YouTube to suggest your videos is no easy task. But it’s incredibly worth it!

YouTube SVO can bring in a flood of new traffic to your videos and help you skyrocket your channel, leads, views, subscribers and sales much faster.

If you enjoyed this article or found it helpful, leave a comment below and share any questions you still have.

I’ll check back in weekly to answer them!

Liz Germain is a leading expert in video and YouTube marketing. Liz has generated over 50+ million organic views and tens of thousands of leads for online businesses using YouTube. She helps people set up video automation systems that help increase passive income and 10x their impact online with YouTube.

Liz Germain

CEO and Founder, Vidfluence LLC

Want Personalized YouTube Growth Support?

Check out the Vidfluence trainings and services.

Our mission is to help your brand leverage the best video marketing automation tools and strategies to help you grow a loyal consumer fan base.

© 2019 Vidfluence LLC, All Rights Reserved.

Scared of Starting a YouTube Channel?

Scared of Starting a YouTube Channel?

Starting or growing a YouTube channel can be intimidating AF…

You’ll think about ALL the scary things that could happen or that currently stand between you and mastering your video influence…

 

Fears like:

  • What if no one watches?
  • Who am I to put myself out there like this?
  • What if I look stupid on camera? (or just plain “I hate the way I show up on camera, this is embarrassing and making me cringe”)
  • I don’t know how to even USE a camera
  • I’m frustrated with this whole process, I should just quit
  • Is this even going to work?
  • How long is this going to take to work?
  • I don’t think I’ll ever “get big,” so why bother trying?
  • Instagram is easier, I’ll just do that for now and figure this out later…
  • No one seems to care what I have to say
  • My videos keep getting crickets…
  • I know nothing about tech or SEO, and this feels really complicated…
  • How do I know which keywords should I target?
  • What should I even make my channel about?
  • What do I say in my videos to make them convert?
  • How can I actually monetize this?
  • Am I wasting my time? Who am I kidding? Maybe this isn’t what I want to do after all…
  • Is this really worth all this effort?

If you’ve ever had any of these thoughts, good news!

You’re not alone.

I call this phase of scary questioning the “initiation” period.

Literally ALL of our clients have had every single one of these thoughts.

We’ve seen ALL the familiar fear gremlins pop up for every single person I’ve ever worked with, and it’s our job to remind them (and you) immediately:

THIS IS ALL A NORMAL PART OF THE PROCESS!!

Every single person who does YouTube and video marketing has had all of these exact same thoughts in the beginning, myself included.

It’s how you address the thoughts, and the actions you take AFTER having the thought, that makes all the difference.

The difference between success and lack thereof when it comes to YouTube is determined by these 3 things…

Patience

Persistance

& Trust

1. Be patient.

Get the information and YouTube SEO education you need before you ever hit record.

If you don’t know what your target viewer is even searching for, you NEED to learn that asap before you film another video.

Trust me on this one, it’s huge.

2. Be persistent.

Keep going even when it feels tough.

Use your data and analytics to figure out what’s working. Keep adapting your strategy as you move forward based on THE DATA.

Your YouTube channel WILL work if you give it some time and make smart, informed decisions, adjusting based on the feedback you’re receiving.

Stay the course. Be persistent and it will become obvious what you need to do over time.

Lastly…

3. Trust yourself.

And trust that the call inside of you to start this YouTube journey is there for a reason.

It’s not going away FOR A REASON.

The thing about YouTube is that you are literally creating a DIGITAL LEGACY when you upload your videos.

They will stay there forever, and they’re searchable 24/7.

So what will your legacy be? What impact will you leave on the world with your videos?

How will you help people grow, learn, improve or enhance their lives?

Your YouTube channel will be doing this long after you yourself die… I know that’s a little morbid, but it’s absolutely true.

No one will believe you until you believe in yourself. You must lead the way if you want others to follow.

So now what?

Let’s say you get it, and this message is resonating with you, but you still don’t know what to do next…

If you’ve had any of the thoughts above and you keep putting your YouTube dreams on the backburner because of them, I am talking to YOU.

I want to help you get out of your own way.

Schedule a discovery call and tell me your channel idea…

Or join the free YouTube group I created.

I’ll let you know if we can help you.

There are people around the world right now who NEED the information only you can teach and provide by sharing your unique life experience, skills and gifts.

When you let your fear gremlins run the show instead of taking the reigns and doing the thing that intimidates you most…

When you continue to procrastinate on this YouTube goal week after week…

You’re doing them (and yourself) a disservice, and you know it.

It’s easy to do nothing and to keep putting it off. It’s easy to make excuses for why you will just “figure it out later.”

Let’s change that internal conversation and get you moving.

If you don’t do it now, will you ever? Just something to think about…

Book your discovery call here and let’s get your YouTube wheels turning.

Liz Germain is a leading expert in video and YouTube marketing. Liz has generated over 50+ million organic views and tens of thousands of leads for online businesses using YouTube. She helps people set up video automation systems that help increase passive income and 10x their impact online with YouTube.

Liz Germain

CEO and Founder, Vidfluence LLC

Want Personalized YouTube Growth Support?

Check out the Vidfluence trainings and services.

Our mission is to help your brand leverage the best video marketing automation tools and strategies to help you grow a loyal consumer fan base.

© 2019 Vidfluence LLC, All Rights Reserved.

5 Mistakes Every NEW Video Marketer Makes

5 Mistakes Every NEW Video Marketer Makes

1. Pointless rambling.

This is so common. It usually happens because you haven’t defined your target demographic well enough.

Who are you talking to? Who are you NOT talking to?

Get wayyy specific. What are the problems/challenges this person is facing that you can help them solve?

Who are they already listening to online? What does that current conversation look like?

Ask yourself… What is this person secretly Googling that they’d be reluctant to tell others they’re secretly Googling late at night when they’re in their #feelings?

What is the language THEY are using in those conversations and searches (not just what you *think* they’re using)?

Once you know, you can keep your content straight to the point and avoid rambling aimlessly on camera.

>> If you’re not totally sure, go browse related forums (Quora, Reddit, YouTube, FB groups, IG comment sections, etc) and find the specific, relevant language they’re already using.

Don’t just assume you know…

Once you know who you’re talking to (and about what), the rest is so much easier. Your videos become intimate, concise, personal conversations with a best friend instead of an empty stage for you to preach on to an invisible audience…

2. Not doing advanced keyword research beforehand.

You need to know the search metrics around your prospect’s language and whether those keywords are viable enough to invest your time in.

Find relevant keywords in your niche that are high volume + low competition.

Obviously this is the biggest step people skip because keyword research is somewhat complicated and a very technical skill to learn.

But it’s not as hard as you think, and the payoff is HUGE. Especially for long term growth!

>> Don’t skip the keyword research. It should be the main thing that informs your entire content strategy and the first thing you do before you ever hit record.

If you don’t know how to do this or have no desire to learn, hire us and we’ll either teach you how to do it, or just do it for you and save you the headache.

Or reach out and I’ll send you 3 free keyword plugins that will change your life in this category and at least get you on the path to learning…

3. Skipping past the starting phase of the customer journey.

This looks like jumping right into “mindset” content without first meeting the prospect where they’re currently at, which is usually a much more superficial issue.

People are not online searching for “self love” or “money mindset” …

(lol wouldn’t it be nice if they were?)

They’re looking for things like “how to stop overeating” or “how to make a Facebook ad” or other surface level things because those are the immediate problems that keep them up at night.

They aren’t at that more advanced level of awareness yet to even KNOW that ‘mindset’ is something they need to address.

That’s where you come in. It’s your job to lead them there, but first you need to meet them where they’re currently AT.

Join the conversation they’re already having in their head and release your judgments about how it’s “beneath you” to create content like that…

When you do, don’t be surprised if you start getting messages like “How did you know that’s EXACTLY what I was thinking?”

(um, because I researched your life and your problems, then looked at the data to figure out how I could start connecting with you hehe)

>> Speak to your prospects in their own language and give them what they *think* they want upfront so they can find you… THEN teach them what they *actually* need inside your tiered content, programs & services.

4. Not understanding how each platform’s unique algorithm works, and how to leverage each for maximum results.

You need to know what TO do, and what NOT to do, on each individual platform. Newsflash – they’re not all created equal.

I know you already know this, so the question is why aren’t you applying it?

Do you even know which platform is the best for you to use and why?

Or are you just doing the easy things that require the least amount of work and growth on your end?

Or worse, are you just doing the things you see your competition doing because “it seems to be working for them”…

One of the most common examples of this is when people just upload their podcast episodes or Facebook live videos onto YouTube without changing a thing about it…

Or send the same template promo message to everyone they’re connected to on LinkedIn…

Yuck.

>> This is not a good strategy. Don’t do it! Pick one or two platforms to MASTER, and go all in. One of the reasons I love YouTube so much is because you can make ONE piece of content that can then be broken down into:

– transcripts for blogs
– mp3s for podcast episodes
– video clips for ads
– GIFs for email campaigns
– short form video clips for IG stories, Facebook and IGTV, etc

Pick the platform that’s going to give you the most leverage and help you amplify and “recycle” the content you produce.

Making video content is quite time consuming, so first know why you’re even making the content in the first place and how to get the most bang for your buck before you start.

5. Cramming way too much info into one video / trying to be everything to everyone.

Google & YouTube are looking for *specific* answers to *specific* questions, not a whole compilation of every FAQ anyone has ever asked you, all crammed into one video.

Should your content be comprehensive? YES.

But should it try to answer every single question under the sun that your prospect might have? NO.

It should effectively answer ONE question with extreme detail, comprehensive coverage and tons of value (plus a CTA) for the viewer.

>> Keyword research really helps you get clarity in this category. Create comprehensive answers, but to SPECIFIC questions (not all of them at once for every single person).

If you try to be everything to everyone, you’ll end up giving nothing to no one. Refer back to #1 again…

Are you guilty of any of these? If so, it’s okay, you’re not alone.

But if you find yourself making any of these mistakes, it’s time to get a better strategy.

The bare minimum you can do is get the 3 keyword plugins I mentioned above.

They’re outlined inside the YouTube Growth Hacks Guide, which you can get for free here.

How To Make YouTube Custom Thumbnails

How To Make YouTube Custom Thumbnails

How do you make YouTube thumbnails that actually get clicks?

This is a great question that all YouTube marketers have. This post will share with you all the best ways to optimize your thumbnails so you can get:

  • More clickthroughs
  • More views
  • More subscribers
  • More engagement

Sound good?

Cool, let’s dive in!

What are YouTube thumbnails?

Thumbnails are extremely important on YouTube. They are the small images that populate on YouTube as a preview of your video.

Think of a YouTube thumbnail as its own little mini “billboard” ad for your video.

Great YouTube thumbnail images increase the odds that people will click to watch your videos, not your competitor’s.

So how do you set yourself apart on YouTube using thumbnails? If you want to know how to make YouTube thumbnails the right way, keep reading…

How To Optimize YouTube Thumbnails

  1. Having high quality, simple and easy-to-read thumbnail images

Today’s office hours covers this question in detail, as well as provides 3 basic tips and some additional free resources you can use to make high quality YouTube thumbnails that actually get clicked on.

Click here to join the FB group & watch now. 

How To Make YouTube Thumbnails for Free

The best resource I’ve found for creating thumbnail templates for free is Canva.com.

You can set up a free account and save your designs as templates for the next time you need to design new thumbnails.

Trust me, this will save you a LOT of time in the long run.

Canva is great because you can also download free templates from professional designers (some for free, some for $1), so you get to take out the heavy lifting of designing your thumbnails yourself.

That’s especially useful for newbs, because you need your thumbnails to look very professional and simple and what better way to do that than by outsourcing that job to a designer without the designer expense!

I also like Canva because it allows you to save up to 3 fonts, as well as standard colors for your “defaults.”

This helps to save time long term, because you’ll be making lots of thumbnails during your YouTube career.

The easier it is for you, the better!

Here are some simple tips for making sure the thumbnails you’re creating are high quality, easy-to-read, and branded.

  • Keep your channel branding consistent by sticking to the same 2-3 colors and 2-3 fonts
  • Do not use more than 5-7 words max on your thumbnail images
  • Use a relevant, eye-catching image that relates to the content of the video
  • Face closeups (with interesting and emotive facial expressions) have been shown to get more clicks
  • Title your .jpg or .png thumbnail image the same thing as your target keyword to help with video SEO

In this video, I also cover 3 simple tips for how to revive a “dead channel.”

These tips could also apply if you’re in the process of setting up a brand new channel and want to do it the right way.

Leave your questions in the group if you’d like to get your questions answered.